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Staff Picks

Names to Remember

Branding is powerful in our culture and a good name is a good start. The stories behind the brands and the products we consume can be pretty entertaining.

In the introduction of the 2005 book, The Making of a Name, it is said that the best names are linked to the product benefit, but 7UP, LEGO and Gap hardly link to a benefit.

When the names are not linked to a benefit, the brand often got its name from the founder, as in Wrigley, Oscar Mayer and Levi Strauss. That model is rooted in the 19th to early 20th century.  In the late 20th century, the trend was to combine words with different meanings to evoke an idea or an emotion like Microsoft, Accenture, Intel, Nutrasweet.

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Spotlight

In Memory of a Fine Friend

Friends of the Des Plaines Public Library recently donated eleven books to the library in memory of long-time Friends member Roy Terp. 

“Since he was a young boy, libraries were always an important part of Roy Terp’s life" says his daughter, Susan Terp. 

“Dad was a life-long reader of books, as well as a daily reader of the Chicago Tribune.  He enjoyed all types of books and his favorite topics were history, biography, historical fiction, and mysteries.”

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Kids & Parents

Get Your Mind Around Minecraft!

If you have an elementary or middle-school-aged kid in your life, there’s a good chance you’ve at least heard of one of the hottest video games out there: Minecraft.  My seven year old is obsessed with it, and we recently threw him a Minecraft-themed birthday party, including an Enderman piñata, Creeper bean bag toss, and TNT Block birthday cake.  

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