Staff Picks
The Science Fiction section of the library can be intimidating for new readers. Often, eyes fix on thick tomes and endless series of books. However, the SciFi section is dramatically varied in tone, content, and experience. You might find a niche of Scifi that speaks to you, and here is a quick introduction to the many species of Science Fiction.
Staff Picks
Branding is powerful in our culture and a good name is a good start. The stories behind the brands and the products we consume can be pretty entertaining.
In the introduction of the 2005 book, The Making of a Name, it is said that the best names are linked to the product benefit, but 7UP, LEGO and Gap hardly link to a benefit.
When the names are not linked to a benefit, the brand often got its name from the founder, as in Wrigley, Oscar Mayer and Levi Strauss. That model is rooted in the 19th to early 20th century. In the late 20th century, the trend was to combine words with different meanings to evoke an idea or an emotion like Microsoft, Accenture, Intel, Nutrasweet.
Staff Picks
I hate driving. Driving is what I loathe most about adult life. Driving bores me. Cars bore me. The radio bores me. Sitting bores me. I could go on, but I will instead share another charming detail about myself.
Staff Picks
It's my favorite time of the year. SYNC is here. What is SYNC? SYNC is a fantastic program sponsored from AudioFile Magazine and runs from May 15th until August 14th. Each week two audiobooks are available for users to download on their computer and keep for free. One is a classic/required reading title and the other is a current YA book. The program is aimed at listeners 13 and older, but with the rise in popularity of YA books in adults, there are titles listed that adults will love as well.
Staff Picks
Summer is not my favorite time of year. I burn easily. I hate to be hot. I'm not particularly athletic, especially when it comes to outdoor sports. And then there's that whole pesky swimsuit issue.
Continue Reading "And the swimsuit season countdown begins…." →
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