Staff Picks
Did you know that August is Art Appreciation Month? With August just around the corner, the hot days ahead may be just the right time to visit one or more of the many wonderful (and air-conditioned!) art museums in our region.
Staff Picks
I'm getting ready to hit the road. Since the mid-70's our entire Aranda family has descended on the beautiful village of Ephraim, Wisconsin the last Saturday in July.
40 years later we are still renting the same group of cottages across from the public beach and introducing a 4th generations of Aranda's (now Francis-McGinnis-Feldhausen-Hartnett-Imhoff-Muchmore-Andersen-Knapke-Bucholz-Constantini's) to our Door County rituals, traditions and joys.
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The Science Fiction section of the library can be intimidating for new readers. Often, eyes fix on thick tomes and endless series of books. However, the SciFi section is dramatically varied in tone, content, and experience. You might find a niche of Scifi that speaks to you, and here is a quick introduction to the many species of Science Fiction.
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Branding is powerful in our culture and a good name is a good start. The stories behind the brands and the products we consume can be pretty entertaining.
In the introduction of the 2005 book, The Making of a Name, it is said that the best names are linked to the product benefit, but 7UP, LEGO and Gap hardly link to a benefit.
When the names are not linked to a benefit, the brand often got its name from the founder, as in Wrigley, Oscar Mayer and Levi Strauss. That model is rooted in the 19th to early 20th century. In the late 20th century, the trend was to combine words with different meanings to evoke an idea or an emotion like Microsoft, Accenture, Intel, Nutrasweet.
Staff Picks
I hate driving. Driving is what I loathe most about adult life. Driving bores me. Cars bore me. The radio bores me. Sitting bores me. I could go on, but I will instead share another charming detail about myself.
We open at 9:00am today.